The past year redefined our relationship with technology and the ways that we connect with each other. Video calling spiked as millions embraced it to stay in touch with those who matter most. Portal from Facebook became a tool that many embraced to have real conversations and feel truly present. More than a video calling device, Portal is a bridge between people. It’s where real life happens. And today, we’re celebrating the moments — joyful, poignant, or even even difficult — that are shared when true connections are made.
Today, Portal is launching Share Something Real, a new brand campaign that highlights the power of real conversations that happen when you forget about the technology and feel truly present — like you’re in the same room with another person. That’s the magic of Portal and this new campaign aims to spotlight the real, authentic and emotional moments that spark when real connection is possible — regardless of distance.
To bring the vision to life, we teamed up with Darius Marder, writer and director of the Academy Award-winning film Sound of Metal. The campaign takes viewers on a cinematic journey that showcases emotional, funny, messy, and honest ways we connect with loved ones at a distance on topics that touch on diversity, accessibility, family planning, and more.
“What Portal really brings to the forefront is the complexity and importance of human connection,” says Marder of the partnership. “I see human beings in all their rawness sharing their experiences and emotions. Happy moments, bittersweet, cathartic ones and everything in-between. Authenticity cannot be manufactured. This concept relied on our ability to create and nurture environments for life to happen and for genuine connection to occur. That’s where we find authenticity.”
