From simple masks and photo filters to responsive and contextualized experiences, millions of people use augmented reality (AR) tools across Facebook, Instagram, Messenger, and Portal. AR effects let us supplement the real world with the digital in creative, engaging ways. And today, Facebook is sharing our work with Tate — a Spark AR-powered exhibit created as part of Facebook’s broader AR/VR efforts — that transforms works of art to help people connect with different paintings and the stories behind them.
We worked closely with Tate, along with Facebook’s Creative Shop and The Mill, to reframe eight pieces at Tate Britain using the Spark AR platform, letting museum-goers view select pieces with more depth, context, and background than ever before. Using the Instagram camera, visitors simply scan the Tate’s Instagram name tag to activate the experience. From there, they’ll be greeted by a welcome message and a map to help them navigate their way to each of the eight AR-enhanced paintings.