Starting today, anyone can create and publish their own Spark AR effects on Instagram. We’re also introducing the new Effect Gallery, which includes niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community. To discover and try on new effects yourself, simply “Browse Effects” at the end of your effects tray in the Instagram Camera.
More than 1 billion people have already used AR effects and filters powered by Spark AR on Facebook, Instagram, Messenger, and Portal, and we can’t wait for even more people to experience all that AR has to offer on Instagram.
Stories to tell
Instagram Stories let you express yourself in the moment and connect with friends, and AR adds rich, interactive, and dynamic layers to those experiences. AR lets artists, creators, and designers make custom effects to share with their communities and enable more vibrant forms of digital expression — and we’re happy to help bring the Spark AR community’s creative visions to life.
The creator community
A graphic design and advertising student, Aliya Ataulova (@whiteabysses) has published seven Spark AR effects to Instagram so far. She sees AR as fundamental to the future of art creation, though getting started at first appeared daunting.
“I had never worked with 3D before Spark AR, so all of these portals and hole effects were difficult to understand at first,” Ataulova explains. And then, she discovered Spark AR Studio.